The Back Office Is Broken. We’re Rebuilding It—Starting with Intake.
Small law firms don’t struggle because they lack skill.
They struggle because their back office doesn’t keep up: missed calls after hours, clients lost between emails, staff stretched thin by repetitive admin work.
Prime Elixir was created to fix that.
We’re not building another practice-management app; we’re building an autonomous operating system that runs the most painful, error-prone parts of your business for you, starting with client intake.
Our goal is simple:
When someone reaches out to your firm, they’re booked, reminded, and followed up with automatically, accurately, and compliantly.
Why We Start with Intake
Intake is the gateway to every dollar a firm earns.
It’s also where the most revenue slips away: missed calls, no-shows, or incomplete follow-ups.
By mastering this one process, we unlock the foundation for automation across the entire firm: engagement, billing, collections, and beyond.
Every workflow we design follows our “Finish-the-Job Architecture”:
-
Detect the trigger. (A new lead, a missed call, a client reply.)
-
Complete the workflow. (Schedule, confirm, rebook, or record.)
-
Prove the outcome. (A receipts feed that shows what actually happened.)
Who We Serve
We focus exclusively on solo and small law firms (1–10 attorneys); the backbone of the profession.
Whether you’re an estate planner, family lawyer, or personal injury attorney, Prime Elixir gives you enterprise-grade reliability without the enterprise complexity.
Our Philosophy
We believe autonomy isn’t about replacing people; it’s about removing the management tax that keeps people from doing meaningful work.
The system should handle the handoffs; the humans should handle the judgment.
That’s why our technology is designed to think, decide, and act across your workflows, but always with the same rule:
Policy comes first.
If your firm wouldn’t do it manually, the system won’t do it automatically.
Our Promise
We’ll never ask you to rip out your tools.
We’ll plug into what already works; including Clio, Outlook, QuickBooks and automate the rest.
Your firm deserves operations that run themselves.
Prime Elixir is how that starts.